DS ENTERTAINMENT Music Management
DS Entertainment Music has a Personal Artist Management Division for Artists or Groups that are ready for record label presentation.
There are many factors in being ready for Artist Management. Are you sure your are ready?
- Do you have a product or career that needs management?
- Are you ready to move to the next level?
- Are you ready to have a management team promote you to the record companies, promoters, lawyers, accountants, etc?
- Do you need a management team to negotiate contracts?
- Do you need a manager to counsel and organize your career?
- Are you willing to go through an Artist Development program with your Personal Management's direction? This is to ensure you are definitely ready for presentation. The Artist Development team can work on any areas that you need to polish before presentation.
TYPES OF MUSIC MANAGERS
There are generally six types of music managers that can play a role in
the careers of recording artists, record producers, songwriters, and
musicians. Most artists will interact with only one or two of these
managers, but it helps to know what to expect from each of them
nonetheless.
Following is a brief description of the roles of the different types of
music managers. DS Entertainment Music would take on the role
of Personal Manager for the Artist.
Personal Manager (DS Entertainment Music Management)
The Personal manager has the most interaction with the artist and is
generally the most important person in the artist’s musical life. They are
involved in planning, coordinating and organizing the career of the
artist. They are involved in counseling and advising the artist on all
matters related to their musical careers. The personal manager should
research the music industry and know all about record labels, publishing
companies, producers, booking agents, promoters, publicists, stylists,
photographers, recording engineers, graphic designers, video directors,
music licensees, etc., and how they integrate themselves into the overall
career plan.
Business Manager
The Business Manager (usually an accountant by trade) manages the income
and expenses of the client. Business managers usually take care of making
payments to musicians, background singers, roadies, tour managers, etc.,
on behalf of the artist. They also advise the artist on assets and
investments, savings and taxes (local, state, federal, and International).
Most artists are unaware that they have tax obligations that relate to
their performance and licensing income, CD and merchandise sales,
equipment purchases, sponsorship cash, other miscellaneous income, etc.
Business managers also try to get their clients to invest in their future
and save something for a rainy day since even the most successful artists
eventually stop earning regular income from making records and touring.
Road Manager
The Road manager normally takes care of logistics while the artist is on
tour (or on the road). Duties include making sure that everything on the
road is provided as spelled out in the contract and all monies are paid on
time. The artist is then left free to concentrate on their performances
and not whether the promoter, venue booker or booking agent has met their
obligations. The road manager also follows up on items that were promised
as part of the contract such as accommodations, per diems, equipment
rentals, commissions, etc.
Tour Manager
The Tour manager on larger tours coordinates all the Road managers along
with the details and logistics of the tour itself. Sometimes the road
manager and the tour manager are the same person. The Tour manager is in
charge of all the details that relate to the entire tour including
communications, merchandising, tour routing, catering, hospitality, etc.
Production Manager
Production managers can be found on larger tours involving major record
label artists. Production managers work closely with tour managers,
helping with certain details having to do with the production of the show;
like renting sound, video and lighting equipment, dealing with trucking
issues, etc. Production managers also deal with the publicity for the
show, as well as assist with scheduling and coordinating both the touring
crew and the local venue crew (stagehands, carpenters, riggers, etc.).
Technical Manager
The Technical Manager (or Technical Director) is usually the person in
charge of set design, construction, and control during the performance.
They work closely with the production manager.